Sunday, August 21, 2011

Sorel history


!±8± Sorel history

Sorel is a company that is famous for its shoes and boots. The company has been in recent years a leader in the shoe department of the winter. They produce some of the warmest and most comfortable shoes that are on the market. In fact, the boots have become high fashion in many of the colder regions of the world.

The name Sorel is not the place that most people think it is. Although there is a town called Sorel, Quebec, has no direct connection with the name ofShoes. The shoes were created in Kitchener, Ontario from a man named AR Kaufman in 1907. He also created a couple of other brands. They are probably the best known of them, Black Diamond and Fraser.

Sorel has become the most popular brands and successful, thanks to Kaufman's very high quality and ease of use. Although Kaufman's family, began production in 1907, Sorel boots were not introduced on the market until 1959. It 'been a success from the beginning, and has continued to grow inthe years, and today more than ever before. The reason for choosing the name Kaufman "Sorel", that people will be that the associations of the city Sorel, who was after the war as a city with a robust and stable shipbuilding and steel production was known.

In 2000, Sorel, the company was declared insolvent. After a couple of warm winters and a few shops that went south, they could no longer pay the bills. Up to this moment had boots made in DStreet in Kitchener, Ontario. They where one of the few companies that have made the boots, then in Canada. After the failure Columbia Sportswear came and bought the name. Have you not just today. The shoes are made in China.

Ironically, led to the shoe, an even greater success after failure. The reason is mainly that Columbia was able to get the production costs to a level that the shoes are very affordable compared to many of its competitors do. It should be notedthat the shoes are still the same as that of the days of Kaufman had.


Sorel history

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